Curated by Amitabh Bachchan

    When the icon Amitabh Bachchan lends his vision and charisma to the fine art of perfumery, you get a curator beyond compare. From the Padma Vibhushan to the Légion d'honneur, he has received innumerable honours for his immense contribution to the arts.

    Amitabh Bachchan has travelled the globe and at the same time, has a strong grasp on the pulse of the nation. Buoyed by his vision to take India to the world, it’s only a matter of time before our fragrances carve their niche in the global sphere.

    Legend 1942 is brought to life by a collaborative effort between Amitabh Bachchan and Anuradha Sansar who represents a collective of seasoned fragrance makers with over a 100 years of expertise under their belts. A century dedicated to learning and understanding customer desires to craft an inspired idea of today.

      The Scent of Sincerity

      “We must never forget that the farmer is at the heart of all we do. Without the farmers there is nothing, just empty bottles.”

      - Amitabh Bachchan

      AmiKeva acknowledges the importance of empowered communities and sustainable practices. We ensure the welfare of our farmers and their families by providing them access to education, financial resources and the technical aspects of cultivation.

      Love for Legend 1942 has been pouring in from our friends and well wishers.